A Prio queria aproximar-se de um público mais jovem, um que em breve ia tirar a carta e por isso também potencial target audience. Para o fazer, utilizou os festivais de música para providenciar uma experiência "memo à grande".
Prio, a portuguese fuel company from Aveiro, wanted to approach a new and younger audience. One that soon would learn how to drive and, therefore, was a potential consumer. To do that, the brand offered a like a boss experience to music festivals.
Filmes
Prints
Behind the Scenes
The Agency: TorkeCC
Hugo Tornelo
Creative Direction
Creative Direction
Ricardo Almeida
Project Management, Strategy, Copywriting
Project Management, Strategy, Copywriting
André Muhle
Copywriting
Copywriting
Paulo Mariano
Art Direction
Art Direction
Lucas Aguiar
Art Direction
Art Direction