Criação da marca de athleisure 100% nacional, SPRY. Do desenvolvimento de nome, assinatura,
identidade de marca, linha de comunicação e a abertura de loja nas Amoreiras.
identidade de marca, linha de comunicação e a abertura de loja nas Amoreiras.
Creation of the portuguese athleisure brand, SPRY. We developed the naming, tagline, brand identity, communication concept
and the oppening of its first store, at Amoreiras Shopping Center.
and the oppening of its first store, at Amoreiras Shopping Center.
Branding
Photoshoot BTS
Instore Communication
The Agency: TorkeCC
Rodrigo Rodrigues
Strategic Direction
Strategic Direction
João Pereira
Head of Design, Brand Design, Art Direction
Head of Design, Brand Design, Art Direction
Ricardo Almeida
Creative Strategy, Copywriting
Creative Strategy, Copywriting
Alexandre Tiago
Design
Design
Catarina Capelo
Design
Design