Alfa Romeo | Alfa S-Cup

Activação digital para a Alfa Romeu, com a simulação de uma corrida online, através de um quizz diário nas redes sociais. A acção ocorreu no Facebook, com shoots de comunicação semanal, para atrair e motivar participantes. | Digital activation for Alfa Romeu, with an online race simulation via social media, with quizzes posted every day. It all went down on Facebook, with weekly communication shots, to engage with users.

Creative Agency | Mustard
Team | Creative Direction & Art Direction: Rui Pica + Creative Strategy & Copywriting: Ricardo Almeida
Partners | Programming: Evoke It
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