Volvo | Volvo Ocean Race

Criação e activação do Stand Volvo cars, na Volvo Ocean Race. Resultado de um concurso que fez da Mustard agência exclusiva de activação da marca, o stand focava-se em explorar as inovações de segurança da marca ao longo do tempo, com destaque para o Volvo Safety Car. | production and activation of Volvo's brand stand at Volvo Ocean Race. This project was the result of a pitch, that made Mustard the exclusive production and activation agency for Volvo Portugal. The stand's goal was to explore the innovations that Volvo introduced to the industry over the years, and the main attraction was Volvo's Safety Car.

Creative Agency | Mustard

Team | Creative Direction & Art Direction: Rui Pica + Design: Sara Vasconcelos
+ Creative Strategy & Copywriting: Ricardo Almeida + Production: Sandra Silveira, Magda Silva, Helder Graça

Stand Volvo

Production process

PR: Marketeer

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